All tagged sales

Using Scarcity to Make More Sales

Using Scarcity to Make More Sales

SBAI
Business Knowledge, Planning

For an online business owner, scarcity is a valuable tool that can turn a failing product into a winner. It can be a small part of your sales process that adds some additional revenue, or it can be a significant component of your marketing funnel that influences how your product is sold.

Where's the Money? Profit vs Cash Flow

Where's the Money? Profit vs Cash Flow

SBAI
Accounting, Cash

Sales and profit are two very different things – as a business owner, you can find yourself without the cash to pay bills despite making sales you knew were profitable. You may also be startled to discover that strong cash flows from sales deliver little profit.